Turning Customers Into Brand Spokespersons

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View Powerpoint here: http://www.tagonline.org/files/ARK_Customers_into_Champions_Webinar_FINAL_11-06-12.pdf

Social media has made it easier than ever for a customer to share a positive or negative brand story with hundreds or thousands of people in a matter of seconds. With this as a backdrop, it is even more important to drive customer satisfaction levels and, moreover, turn those happy customers into brand advocates. Join Jackie Parker, Arketi Group vice president, as she presents specific steps companies can take to continuously grow their sales force with an army of credible advocates. Those attending the webinar will learn:
• New techniques for measuring customer satisfaction
• Specific ways to introduce or improve collaboration between sales and marketing to build customer advocacy
• Specific examples of companies that have successfully turned buyers into believers
• How to best leverage customers as champions

Jackie Parker biography
Jackie Parker has more than 20 years of public relations and corporate communications experience, working with clients in the technology, healthcare, professional services and higher education arenas. Parker is a vice president at Arketi Group, a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is marketing generates revenue. For more information, visit www.arketi.com or email Parker at jparker@arketi.com.

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